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Author Paul Dorset’s “How to build a brand on Twitter for FREE!”

I have a feeling I would like Paul Dorset, were we to meet. Well organized, typo-free, and to the point, Dorset writes prolifically, and not just books. His blog Utterances of an Overcrowded Mind offers concise, valuable  posts about the craft of writing, yet for all his laser-focus, the banner image for his headline is a complete departure: a darling child, likely his daughter, next to a Christmas tree. Whimsical, warm, and poignant–and nothing at all to do with his niche. Works for me.

I follow Paul on Twitter (@jcx27), where he appears as a Twitter junkie, posting roughly 50-60 tweets–about writing–PER DAY. Is he feverishly tweeting the hours away on his iPhone, to the consternation of the little girl in the picture? Before any of us forcefully disarm his Twitter app,  he posted about his method on his blog, to help writers build their own brand in the Twitterverse. The following are excerpts from Dorset’s post:

1. Where do I get my material from?

If you’re like most people, there is only so much relevant content you can make up for yourself on a daily basis. This means you’re going to need to get more material from somewhere else. But where? The Internet of course. I use Google alerts. Go to http://google.com/alerts and try setting some up. Use the Alert information that is emailed to you for writing Tweets. Another place is your favorite RSS feeds. You probably read this stuff already so use it and re-tweet it.

2. How often should I tweet?

There are millions and millions of Twitter users on the Internet. Unless you have millions of followers, the chances that a lot of people will see all your tweets and click on links are very small. But don’t be despondent, this can
work to your advantage as well.

I have over 50,000 followers on Twitter. What do you think the chances of everyone reading and actioning any single tweet I make are? Actually, the number is very small. Twitter is a bit like a fire hose, you spray water everywhere; it’s not a direct pressure jet of water that is directed specifically at something. What does it mean? Well, actually it means that if I tweet one thing at 8am and then a very similar thing at 9am, there’s a good chance that the tweet will be seen by different people. But, if I only have 10 followers, then they will all most likely see both of my tweets. So, follower numbers are important as a ratio to tweet frequency too.

As a general ratio, for every 10,000 followers you have you can tweet the same
thing one time per day. So in my case, I can safely send the same tweet out 5
times a day without worry that people will notice I’m spamming them. But you have to intersperse your tweets with other tweets so that anyone looking through your timeline doesn’t see the repeated pattern. A reasonable timeline that anyone looking back through will be about 20 tweets or so. This means that if I am to repeat a tweet 5 times a day, and I need to create 20 tweets between each repeat, then I should be tweeting about 100 times a day! Now that’s a lot more than I currently tweet. In fact I guess I send out around 50-60 tweets a day. This means I shouldn’t repeat the same tweet more than twice a day.

But the question still remains, how often should I tweet? The simple answer is
that the more followers you have and the more you want to build a brand, the
more you should tweet – up to a limit of about 6 tweets an hour (above that and
it will be impossible to follow you). Tweeting 50 times a day (for me) is a lot of tweeting so I have automated much of the process.

3. How can I automate my Tweets?

There are two tools I want to introduce: Twitterfeed and Twaitter. They differ slightly and they both serve different purposes.

Twitterfeed

In the first step I wrote about building alerts and having them delivered as emails. Well, now it’s time to change those emails to RSS feeds so that you
make better use of them. If you go to http://google.com/alerts
and edit one of your alerts, you can select ‘Feed’ in the edit box. Save this
and then you should see a little RSS button next to the alert. By right-clicking on the RSS feed you can copy its feed address. Do this! Next, go to Twitterfeed.com and set up an account there if you don’t already have one. Create a new feed and then follow the prompts, pasting in the RSS feed address when appropriate (use the advanced settings to determine how often to update Twitter – every 30 mins or so). Then finish off the process and you are now automatically posting new alerts into your Twitter feed (you may need to wait up to an hour for the first feed to kick in). So, onto automating your own Tweets.

Twaitter

Twaitter is a free product that allows you to schedule your own tweets (up to 10 an hour) on a single or recurring basis. The process is very easy so I’m not going to go into details.

Put all your best blog posts on Twaitter. When you’ve built up 30 or 50 blog posts, I’m sure you’ll have a handful of favorites that you’d like others to read again. Post the links in Twaitter and schedule them (recurring). (Note: Link your blog to Twitterfeed to post all freshly published posts. Keep in mind, if you have a WordPress blog like me, there is a built-in tool which does this automatically, after each new post. -RL)

With the combination on Google Alerts, Twitterfeed and Twaitter, you can have
most of your tweeting automated and your branding well underway.

If you’ve followed along and actioned all the steps so far, you should now be
sending 30+ automated tweets every day to your Twitter feed. Now all you need
to do is a little gardening!

With the increased flow of tweets you’re going to get more replies from people.
Be prepared to answer them! You’re also going to have to carefully monitor the
traffic that’s flowing to your blog. This is the only way to understand which
of your tweets are working and which are not. Hopefully you have analytics on
your blog and you can see just how many hits you are getting. What time of day do you not get any visitors? When do you get peak traffic? Rearrange tweets to try and smooth things out a little.

Oh, and use exciting headlines for your tweets. There’s a lot more chance of people clicking on them that way. Words like ‘FREE’, ‘advice’, ‘help’, ‘dummies’, etc. will all drive traffic to you. Put yourself in the head of the reader. Which headline would make them want to click your tweet? If I had called this series ‘Building brands on Twitter‘ it wouldn’t have had as much reader power as ‘How to build a brand on Twitter for FREE!

It’s not an overnight process. Get the ball rolling, and refine your process to suit your material and unique audience. Do you currently automate? Do you have any advice culled from your experience?

Comment below or tweet me @RebeccaLacko

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Filed under Best Writer Tips, Guest posts

10 Life Lessons from Syndicated Writer, Author, Teacher and Chef Monica Bhide

This must-read guest post comes from the impressive and always lovable Monica Bhide, author of three cookbooks, the blog A Life of Spice and syndicated columnist of SEASONINGS, distributed by the  Scripps Howard News Media to over 300 news outlets.

In addition to her writing, Monica owns and operates her own cooking school, which has been featured in Bon Appetit. She also teaches sold-out food writing classes. From where I write, her list is bittersweet and ironic.  She is living a successful, highly admirable and inspirational life. Yet, like all of us, she wrestles with her own personal obstacles. I am awed by her journey, and respectfully share her words below.

Once upon a story: What Monica Bhide has learned this year.

2010 has been a year of great learning for me; Every belief I have held that has been near and dear to my heart has been challenged. I think I have said, “It is not all black and white,” more times this year than,  “Kids, clean your room.”

I have struggled with many issues, with some people and sometimes against the Universe. As I sit here this morning and think of goals for 2011, it occurs to me that I cannot really write them until and unless I write down what I learned last year that I can apply to this new coming year:

1. It isnt the Universe that loses faith in us: When things go wrong, I, at least personally, have a tendency to look at the Universe and ask, “What’s up?” But I realized this year that I am asking the wrong question. It isn’t the Universe that loses faith in me, I lose faith in the Universe. Unless I believe that the Universe is conspiring for me, it isn’t.

2. Talent on its own is worthless: I teach writing classes, I have a ton of writer friends, I am surrounded by many people who have exceeded their own expectations and many who have not. I have said this repeatedly and I say it again: talent alone is worthless. With out the commitment behind it, talent will get you nowhere and fast.

3. People are just that: people. Good or bad is our judgement: After a year of dealing with someone who has been particularly difficult on my ego, I kept thinking why this person was doing what they were doing. I could not, for the life of me, understand. How had I harmed them? What had I done to them? And then I realized, thanks to my husband’s insight, that it really isn’t about me at all. It is all about them. People’s judgements and their opinions reflect them. I cannot allow myself to become a reflection of someone else’s opinion about me.

4. All-in-ness: People who succeed in what they do are all committed to it. ALL IN. No second thoughts, no second guessing, no beating yourself up over mistakes, no allowing others to beat you up. It is a singlemindedness that provides razor sharp focus. And guess that? What ever we focus on grows. (Apply this to all areas of life, not just work).

5. True friends are a rare breed: Love them.

6. Social Media is here to stay: I have to say this was the hardest. Sitting on my couch, reading how other people are traveling with world, while I nurse an injured eye, or some other great feat that people were performing, was very hard. I kept thinking I need to do more, needed to do something different. And then Shauna Ahern posted something earlier this year that really hit home and I am paraphrasing here – Why are so many people focused on becoming instead of just being. Now my goal is that – to be who I am, in spirit and in word.

7. Be true to your passion: For work, the only master you have to please is your passion. It will fuel all else. If you try to please anyone else – the critic, the editor, the reader, the friend, the so-called-friend, the ego… anyone else… you will fail. I guarantee it.

8. Love and opportunities abound: This is a very abundant Universe. There is so much warmth, passion, so much love and abundance. We get what we ask for. Think about it. And the best way to gain abundance is to share yours. Freely.

9. When you least expect it, life will intervene: Deaths, job losses, health issues… we all have them. We all face them and we all will get through them.

10. When you least expect it, the Universe intervenes: Readers write in with great comments,  you meet your hero, you discover a new writer who will change your life, your friends rally around you, and you believe again that the Universe, indeed, conspires for you.

This is what I will be thinking of as I set my goals for next year. What will you do? Tell me what you have learned? I would love to learn from you.

If you would like to reach Monica Bhide, or simply want to be humbled (or just have the excuse to say, “wow”)  read Monica’s bio .

Monica’s Cookbooks:

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Filed under Best Writer Tips, For the love of writing, Guest posts, Who is Writing What?

Seth Godin’s advice for authors’ About pages

When someone comes to your site for the first time, they’re likely to hit “about” or “bio,” says author and marketing genius Seth Godin.  Why? “Because they want a human, a story and reassurance,” according to his straight-from-the-hip article, Five rules for your About page. (Mine is called “Meet Rebecca Lacko”; it’s right here.)

Here are Godin’s helpful guidelines (okay, they’re actually imperatives):

1. Don’t use meaningless jargon:

... is a recognized provider of result-based online and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients, … is committed to the ongoing mastery of the latest online platforms – and to providing continuously enhanced aggregation and optimization options.

2. Don’t use a stock photo of someone who isn’t you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better.Handshakes

3. Make it easy to contact you. Don’t give a contact address or number that doesn’t work.

4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates.

5. Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they’re both interesting and true.

Seth Godin has written a dozen worldwide bestsellers that have been translated into more than thirty languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Talk to him at Seth@SethGodin.com.

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Free Your Pen — Eric Maisel’s advice for “Wishing”

Have you ever read a book on the writing process that could not simply be read, savored and applied to your practice? Unable

to sit quietly on your bookshelf amid other volumes of writing advice, certain publications stir your inner creative force and cry out to be shared. (If you would like to tell us your favorite book on writing, click here!)
Writer Jes Davidson has one such hot property and she is ready to spread the good word. The blogger for Free Your Pen, Ms. Davidson  won the Euroscript Screen Story Competition with her screenplay THIS OTHER EDEN in 2008.

The Brighton, UK, resident’s winning screenplay is pitched as follows:  “A reclusive carpenter leaves his isolated shack in the woods to embark on a horse-drawn odyssey through the wilds of Northumberland on a quest that will reawaken his heart, transforming his life forever.”

Davidson recommends FEARLESS CREATING by Eric Maisel, a guide to the creative process, packed full of advice, support and exercises. “It’s written for artists,”he says, “but what he means by that is anyone who creates. Creating is a powerful and scary activity, and I find myself returning again and again to this essential book.”

Eric Maisel sets out six stages of the creative process. The first stage of the creative process is about nurturing your dream, your desire to create something. Eric Maisel calls this stage WISHING. It’s where you go looking for ideas and inspiration, stories to obsess over, dramas to enact. This section also resonates with me as I continue to wrestle with my outline. I’ve received plenty of helpful advice from experience writers (and readers) but in the end, I must sit quietly and allow the story to unfold in my imagination. Here are excerpts from Jes Davidson’s review of the book:

The Desire to Create

To feed your desire to create you must be still – inside – give yourself space to allow what wants to be created to come out and play.

As you quiet down inside, hold the idea in your mind, turn it round, look at it, let it breathe. What does it want to be? Who is this character? Don’t force it or second guess. Let your imagination go loose, let it play, see what happens. Write it down.

Hungry Mind

The anxiety of this stage is called Hungry Mind anxiety. This is where you can get overwhelmed by all the possibilities and ideas running around in your head – where do I start? What is it anyway? It might be nothing. It’s a lot of work.. You start to argue with yourself about whether or not the story should be written, before you’ve even worked out what it’s about.

This swirling chaotic mess in your head is a good sign. It means you want to create something and it’s absolutely normal. This is the kind of anxiety you will have to accept if you want to spend your time creating anything. Get used to it. The worst thing to do in the face of this anxiety is to shut down, turn away, switch on the TV. You need to feed your creativity.

Appropriate Feeding (of your mind/creativity)

Follow the Work – do what the story requires of you. I spent hours at the beach with my camera whilst working on the first draft of Bluebird. (A psychological thriller set in the surfing community at Tynemouth.) I walked the streets my protagonist walks, stood in the sand and watched the surf, and noted how moods change with the light. I’m sure it’ll end up in the script somewhere.

Plant Seeds – give your imagination something to work with. I keep a folder full of ideas, scraps of paper covered in scrawl, clippings from newspapers, half thought out possibilities. Every now and then I sift through what I’ve collected. Something will always surprise me.

Think by Feeling – this one’s for the intellectual types: don’t over-think everything. Keep in touch with your feelings by feeling them – laugh, cry, live. You are not feeling when you’re talking or thinking about your feelings. As Bruce Lee says in Enter the Dragon, “Don’t think, feel.”

Eat with Two Hands – dig deep into research for the work. Obsess over it, dream it, devour it. Let your story penetrate every pore, every nook and cranny of your life.

Find Masters – return to and relive books and films that have inspired you. It will fan the flames of your enthusiasm. Remind yourself why you wanted to write in the first place.

Serve – share your enthusiasms and your joy. Teach others what you need to learn. This is partly the motivation for this blog.

Hush – be still, be silent. Surrender to the trance of working. Let the writing take you, let it lead you where you need to be.

Think Well – analyse what you’re trying to do. Think about life and art. What have the masters taught you, what do you know from experience? Think about why you think the way you think. Why do you write the stories you write? Why this story? Why now?

You will need to be able to combine systematic, left-brain type thinking with more free-flowing, imaginative right-brain type thinking – and jump back and forth between them. It is possible to do both simultaneously on different levels, as it were. Your head runs through the permutations while your guts and heart let rip with intuitions and inspirations. It’s a matter of being willing to stop and start thinking, change gears mid-sentence, jump from image to words to sensations to sounds – mix it up.

The important thing at this stage is to affirm your desire to create. Do everything in your power to support that desire. The more you undermine yourself at this stage the more likely you are to give up. And you know you’re not a quitter.

What do you think? How do you feed your creative urges? Share your best advice in the comments below..

To find out more about Eric Maisel and Fearless Creating go here

Jes Davidson is currently working on a new screenplay, BLUEBIRD (A psychological thriller set in the surfing community in Tynemouth. A young woman fights to free herself from the past and find the perfect wave); and a novel, ADDLED (Zoë Popper thinks she’s losing her mind, but reality could be stranger than she realises. Addled is the story of her search for enlightenment, true love and the perfect chicken kebob.)

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Filed under Best Writer Tips, Fiction Novel Writing, For the love of writing, Guest posts

8 points to consider when writing your synopsis

As I regrettably procrastinate over writing my novel synopsis, cherished writing time slips through fingers that ought to be on the keyboard. There simply isn’t time for procrastination, either. This summer ought to be my most incisive lesson on focus; with my children’s wildly varied summer schedule requiring me, your humble fiction writer must perform duties of activities director and chauffeur. The time I can grasp for myself–for my book- are precious indeed.

Tomorrow evening is the Pen On Fire event, and I am very excited indeed! (Thank you so much to everyone who helped critique chapter One.) While it will be a casual meet-and-greet with literary agents, I don’t want to be caught empty-handed under any circumstance.

So, I am completing a one-page synopsis of my story. The beauty of this task lies in my synopsis’ multi-use value; For as important as it is for me to clearly express a persuasive outline of my story, it will be both motivating and clarifying to revisit it throughout the writing process, checking to see that I am on the correct track, focused (there’s that word again) and remaining true to my vision.

I found Chuck Sambuchino’s excellent blog “Guide to Literary Agents” and his easy-to-understand advice for writing a synopsis. Here are eight pieces of Chuck’s useful advice with helpful links.

1. A synopsis can sell your story. Agent Caren Estesen discusses why you need a good summary.

2. The advice “show, don’t tell,” doesn’t apply to a synopsis. Author Diana Peterfreund explains why.

3. Here’s how to write one. Agent Nathan Bransford shares his guidelines on writing the synopsis.

4. Ask yourself five questions. Writer Beth Anderson asks five questions in order to write a tight synopsis. Find out what they are.

5. Keep it simple. Romance novelist Brenda Coulter suggests dropping the pretense and just tell your story.

6. A writer answers common questions. Writer Sally Hanan answers commonly asked questions about the synopsis.

7. Grab readers, even with a synopsis. Romance Author Meredith Bond believes you have to “grab them by their eyeballs and don’t let go” and that’s just the first paragraph.

8. See examples of fiction synopses. On this very GLA blog, you can see many posts related to synopsis writing – including several actual examples of synopses in all genres.

Hungry for more? Check out Crafting the Perfect Outline Identifying 5 Major Plotpoints

Follow me on Twitter @RebeccaLacko

Browse the Best Books of 2010… so far.

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Filed under Best Writer Tips, Fiction Novel Writing, Freelance Writing, Guest posts

5 Tips for Writing More, Writing Better. Cultivating a laser-beam focus

Last week, we lost our Internet connection for more than two full days. The initial shock rendered me temporarily immobile. What could I possibly do? I couldn’t work without connection to the outside world…. could I? No, the pain and discomfort was too much to face. I decided instead to get my car keys and run all those errands I’d put off. Oh, and make all those important phone calls on my to-do list.

When we finally fixed our connection I realized something monumental. The Internet had been wasting my time. Well, perhaps to be more accurate, I allow entirely too much of my creativity and productivity, and even my devotion to my family’s needs, slip away while I check email, update Twitter and Facebook and fiddle about looking at book reviews, reading “news” and trying to keep up with what everyone else is up to.

Without my connection to the Grand WWW, I had gotten so much accomplished! My fiction book took flight, I meditated, I read, I cooked, I planted flowers, I played more with my children, I made every phone call necessary to our lives, I booked appointments for playdates and doctors’ appointments, scheduled date nights with my beloved. Had I rediscovered, dare I say it, a full life? Gasp!

In fact, as a mother, wife and freelance writer, the moments I actually have to work at the computer are few and far between and I have clearly been squandering them with online time-wasters. (I will admit, however, that I just discovered Goodreads.com and I’m in love with it! But more on that later.)

Writer (and fellow Canuck) Laurie Pawlik-Kienlen says, “the biggest mistake I make is multitasking.” She is the creator of website, theAdventurousWriter.com, and freelances for magazines such as Woman’s Day, Reader’s Digest Online, alive, Glow, Health & Spirituality and More. A Feature Writer for Psychology Suite101, Pawlik-Kienlen specializes in articles about emotional, spiritual, and intellectual health and wellness.  She also collects inspirational, thought-provoking quotations for her blog.

For writers hoping to cut through extraneous time-waters and improve productivity, Laurie suggests we use publication coach Daphne Gray Grant‘s  five tips for writing more and writing better are about cultivating a laser beam-like focus. She also recommends we check out Writing Tools: 50 Essential Strategies for Every Writer (“It’s one of my favorite books about writing,” she says.)

The Biggest Mistake Writers Make?  5 Tips for Writing More, Writing Better

Daphne Gray Grant

In theory, multitasking sounds brave and competent. Truth be told, however, it’s more accurate to describe multitasking as “being distracted.” I think there are five main ways in which writers try to multitask (and I suggest you avoid ALL of them while you’re writing).

1. Checking email. This is probably the most disruptive — and compelling — distraction of our day. According to a calculation by Merlin Mann on 43 folders, if you check your e-mail every 5 minutes, then you’re checking it 12 times an hour. Multiply 12 times an hour by 8 hours a day, 5 days a week, 50 weeks a year (assuming you take two weeks of vacation and not counting your at-home email habits) and that means you are checking your email some 24,000 times each year. That’s awesome — in a bad way! As Mann asks: “What are you not working on during that time?” (you’re not writing more or writing better, that’s for sure!).

2. Surfing the web. How often are you checking Facebook, Twitter, blogs or just generally surfing the web? Sure it’s attractive (I adore Twitter for example), but I don’t let it control my life. All computer related habits should be delegated to set times of the day. Start by trying to limit yourself to once an hour for each. From there, reduce even further to only once or twice a day. Or, possibly, use this “distraction” as a reward for when you finish your writing.

3. Talking on the phone. Here’s a hard one. Not only can it be fun, it can also be essential for your job. If there’s a call you can’t afford to miss, it takes nerves of steel to ignore a ringing phone. To solve this problem, try to schedule your writing as an appointment — and then treat it like a meeting with your CEO. If necessary, leave your office and perch in a coffee shop or at a boardroom or library table. (One of the biggest mistakes I make as a writer is not getting out of my home office once in a while. Writing elsewhere increases my creativity and productivity).

4. Doing research while you write. Please, don’t ever mix your writing with your research. These are two separate tasks and the research should always come first. That doesn’t mean there won’t be information gaps when you write but don’t use them as an excuse to stop writing. Instead, insert a blank “marker” in your text — like this ________ or this XXX — and then research how to fill it/fix it later, when you’re editing.

5. Eating lunch at your computer. This is a bad idea — not just for you, but also for your computer. Crumbs and liquid can kill your keyboard. My daughter lost her laptop when she spilled a glass of orange juice over it. But it’s also bad for you. When you’ve been working hard writing, you deserve a break. So, pat yourself on the back and go eat your lunch (or your snack) elsewhere.

Multitasking. It’s not just being an extra-hard writer. It’s being a distracted one.

Daphne Gray-Grant is a writing and editing coach and the author of the popular book 8½ Steps to Writing Faster, Better. She offers a free weekly newsletter on her website; subscribe at The Publication Coach.

Gray-Grant also contributed Tips for Avoiding Writer’s Burnout and 5 Ways to Salvage Writing Disasters, here on Quips & Tips for Successful Writers.

Do you multitask — and is it the biggest mistake you make as a writer? I welcome your comments below…

Please follow me on Twitter! @RebeccaLacko

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Filed under Best Writer Tips, Fiction Novel Writing, For the love of writing, Freelance Writing, Guest posts, Who is Writing What?

Dog lover and author Sheryl Matthys scores BIG with her self-published book

My prevailing goal in 2010 is to be more focused. I’ve discovered that in my attempt to have many eggs in several baskets, what I have actually created are several extraneous time-wasters.
Worse than that, I have blurred and sullied my various efforts resulting in only a handful of knowledge on several topics, when what I truly admire (and believe will ultimately lead to realizing my long-term goals and dreams) is that I must become an expert in my field(s). Not an amateur of many, but a trustworthy source for the goals I most cherish.
I’ve discovered one such shining example of a writer/blogger/new author who has created a wildly successful enterprise from a relatively narrow niche–while injecting it with an upbeat attitude which demonstrates her passion and interest in both the life of dogs—-and their owners.
Sheryl Matthys is the creator of leashesandlovers.com, a fabulous website connecting dog lovers, offering events, advice and the chance of romance. It is so popular, Matthys includes interviews with celebrity pet owners such as Cesar Millan, Howard Stern and Rachel Ray!
Matthys had an agent and several publishers vying for the rights to her book, Leashes and Lovers: What Your Dog Can Teach You about Love, Life, and Happiness from 2007-2009. However, after a lengthy period of time in which she lost creative control of her work and was informed she’d be responsible for most of the book’s marketing, Sheryl decided to take back control and forego traditional publishing, and opted to self-publish through Amazon.com’s CreateSpace.
Since making that decision, she is one of CreateSpace’s top sellers and Leashes and Lovershas been featured on popular TV and radio broadcast programs, including Animal Planet, Ambush Makeover, E!, Bravo, ABC NEWS NOW, FOXNewsChannel.com, Fox & Friends, Martha Stewart Living Radio and Sirius-XM. She also has been featured in The New York Times, USA Today, FIDO Friendly, Modern Dog and Entrepreneur Magazine, among many others. Since the official launch of her book on March 31, 2010, Sheryl has been approached by news organizations and popular blogs to write ongoing columns based on her book!
As Sheryl developed her blog, she worked diligently to build relationships with pet owners through groups, events and social media. Her residual-income-generating events are in conjunction with Outward Bound and offer dogs and their owners the opportunity to enjoy day trips hiking or kayaking or even wine tasting! She also generates income through “Marketplace,” an advertising section specific to dog ownership. In this way, Matthys’ site is a one-stop trusted resource for pet owners, and a demonstrated target audience to prospective advertisers.
Sheryl is a marketing genius, to be sure, but I also admire her focus. Her product serves a small niche audience and she has leveraged that to her best advantage. Sheryl Matthys, I salute you! (You can follow her on Twitter @thedogexpert)

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Filed under For the love of writing, Who is Writing What?